Practical guides. Real numbers.
Analyses, guides, and thoughts on marketing, performance campaigns, web design, and AI optimization — all tailored to Croatian and EU markets. No generic advice, no copies of English blogs. What actually works.
What's next on the blog.
How much does Google Ads cost in Croatia — 2026 analysis
Detailed breakdown of actual costs, minimum budgets, CPC by industry, and what to expect in the first month. Plus 5 common mistakes that destroy ROI.
GEO: why classic SEO isn't enough in 2026
More users now search through ChatGPT and Perplexity instead of Google. What Generative Engine Optimization is and why most Croatian websites aren't ready.
Organic vs paid social — what to choose for your webshop
Three scenarios where organic works, three where paid works, and one where you need both. With real numbers from Croatian e-commerce projects.
Launching a brand in 10 steps — from idea to launch
Realistic guide for people launching a new brand. What comes first (strategy, name, visual, web), typical phase duration, costs, and common mistakes.