Practical guides. Real numbers.
Analyses, guides, and thoughts on marketing, performance campaigns, web design, and AI optimization — all tailored to Croatian and EU markets. No generic advice, no copies of US blogs. What actually works.
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Concrete guides and analyses for Croatian and EU brands — no generic advice.
LinkedIn Ads in Croatia — when it's worth it, when you burn money
Most B2B companies in Croatia shouldn't be on LinkedIn Ads. What it really costs, when it pays off, when Google is better, and how to set up a test.
Performance · 13 min read · June 30, 2026Your agency uses AI and won't tell you
Nearly every agency already runs AI through copy, design and media buying — while billing old rates. What AI really does, where it doesn't help, and 6 questions you must ask.
AI · 13 min read · June 10, 2026How much do Meta Ads cost in Croatia — 2026
Facebook and Instagram advertising — minimum budgets by goal, CPM by placement, Conversion API, the 90-day timeline, and 5 mistakes that destroy ROAS.
Performance · 12 min read · June 5, 2026AI chatbot for e-commerce — what actually works, what doesn't
What an AI chatbot can really do for an e-commerce store in 2026 — lead qualification, product recommendation, 24/7 support. And what it can't. Cost, timeline, 5 mistakes.
AI · 11 min read · June 2, 2026How much does a website cost in Croatia — 2026
Price ranges for one-pager, corporate site, webshop, and custom platform. What drives the price, hidden costs, and 5 mistakes that cost dearly — with real numbers from Croatian projects.
Web & SEO · 12 min read · May 28, 2026Launching a brand in 10 steps — from idea to launch
What comes first (strategy, name, visual, web), how long each phase takes, what it costs, and the common mistakes that ruin a launch.
Brand · 12 min read · May 26, 2026Organic vs paid social — what to choose for e-commerce
Three scenarios where organic works, three where paid works, and one where you need both. With real numbers from EU e-commerce projects.
Social · 9 min read · May 25, 2026How much does Google Ads cost in Croatia — 2026
Realistic budgets by goal, CPC by industry, timeline of the first 90 days, and 5 mistakes that destroy ROI.
Performance · 11 min read · May 22, 2026GEO: why classic SEO isn't enough in 2026
How to prepare a website for AI search engines — ChatGPT, Perplexity, Google AI Overview. 8 concrete steps.
SEO · 10 min read · May 21, 2026