Digital Marketing Strategist · Paid Media · AI-Augmented Execution
Helping growth-stage brands and agencies scale paid media ROI through AI-augmented execution — Google Ads, Meta, and TikTok across automotive, hospitality, F&B, B2B services, online education, and DTC e-commerce in Croatia, the EU, and the US.
I'm the founder and lead strategist at Lampo Inspire, a boutique digital marketing agency based in Osijek, Croatia. For the last five-plus years I've been the operator behind the paid media, content, and AI-driven creative for ten-plus simultaneous clients across Croatia and the EU — and increasingly, the US.
I operate at the intersection of data-driven strategy and AI tooling. The combination matters: it's how we cut creative production time by 60%, compress brief-to-launch from five days to a day and a half, and deliver double-digit ROAS improvements across every major vertical we've touched — automotive, hospitality, F&B, B2B services, cultural events, online education, and DTC e-commerce.
In parallel I'm building FlowMind — AI sales assistants for e-commerce stores. Sitting on both sides of the table (agency operator + product builder) gives me an unusually concrete read on what brands actually need versus what marketing decks promise.
I work remotely across US and EU time zones, take on contract engagements, and prefer projects where the outcome is measured in revenue or qualified pipeline — not impressions.
Not a generalist list. These are the practices I've shipped repeatedly, with documented outcomes, across multiple industries and team sizes.
Full-funnel paid media architecture — Search, Performance Max, Display, YouTube, Meta Advantage+, Reels, TikTok. Account audits, restructuring, audience layering, ad rotation, creative testing frameworks, ROAS-led scaling. Active accounts across HR + EU.
Conversion architecture from scratch — GA4 events, GTM containers, server-side tagging where it matters, Meta Conversion API integration, Looker Studio dashboards that clients actually open. Tracking that survives iOS 14.5+ and Consent Mode v2.
AI integrated into agency workflow — Claude for strategy briefs and copy, Midjourney + Firefly for visual concepts, n8n for automated reporting and lead routing. SOP frameworks reused across client accounts. Net effect: faster output, more consistent quality.
From positioning workshops and naming to full visual identity systems — logos, type, color, packaging, brand books. Practical strategy that gives the performance team something to actually execute against, not an abstract deck.
Landing page CRO, e-commerce architecture, on-page SEO foundations, email capture flows. WordPress, Shopify, and custom builds. Pages designed for the campaign that's going to drive traffic to them — not generic templates.
Short-form video direction, UGC casting and briefs, direct-response copywriting, ad creative production. The creative half of the paid media equation — without which the media buying is just bidding on bad ads.
A focused slice of the thirteen-plus client engagements I've led at Lampo Inspire. Metrics are pulled from actual accounts under management.
Managed Google Ads and Meta Ads for two automotive dealerships. Reduced cost-per-lead by 34% and increased qualified enquiries by 47% YoY through audience layering, ad rotation strategy, and tighter creative–landing alignment.
Full Google Ads account audits and rebuilds, GA4 + GTM conversion architecture from scratch. Result: 22% lower CPA and 18% more monthly leads within 60 days. Standardised B2B lead-gen playbook now reused across the portfolio.
Multi-year Google Ads partnership for a regional cultural festival. Consistently delivered sold-out attendance with 8.4% average CTR against a 3.2% sector benchmark — every edition.
Grew Instagram engagement 3× for two F&B clients in 4 months via AI-assisted content calendars, short-form video production, and storytelling-led caption strategy. Walk-ins attributed to digital up ~28% over 6 months.
Integrated AI toolstack across the agency: Claude for strategy, Midjourney + Firefly for visuals, n8n for reporting. Brief-to-launch compressed from 5 days to 1.5, creative production time cut 60%, quality bar held via prompt SOPs.
Productized 5-day AI readiness audit for DEAC, ABHE, and TRACS-accredited online universities. Flat $2,500 fee, 15-page report, narrated Loom walkthrough, 60-min strategy call. Audit fee credited toward implementation if the institution proceeds.
Up-to-date certifications across the paid media stack — recertified annually as platforms shift.
Client work delivered primarily in English and Croatian. Greek used in informal/relationship contexts with Mediterranean partners.
Not a wish list. These are the platforms I deploy on live client work — picked for output quality, not novelty.
Claude (Opus & Sonnet), ChatGPT-4o, Gemini, Perplexity AI. Used for strategy briefs, ad copy variants, audience persona generation, and competitive research synthesis.
Midjourney, DALL·E 3, Stable Diffusion, Adobe Firefly. Used for concept boards, social statics, ad variations, and product visual exploration before photo shoots.
Runway ML, OpusClip, ElevenLabs, HeyGen, CapCut AI. End-to-end short-form pipeline — from script to subtitled vertical video ready for Reels, Shorts, and TikTok.
n8n, Make (Integromat), Zapier, Looker Studio, Google Analytics 4. Automated reporting pipelines, lead routing, CRM sync, alert systems for campaign anomalies.
Long-form analysis on paid media economics, AI in marketing, and the Croatian/EU agency landscape. Numbers in these pieces come from active accounts under management.
Realistic budgets for Facebook and Instagram Ads, CPM by placement, management fee models, iOS 14.5+ and Conversion API setup, 90-day timeline, and 5 mistakes that destroy ROAS.
Budgets by goal, CPC by industry, what to expect in the first 3 months of a new account, and the 5 mistakes that destroy ROI. Numbers from active Croatian accounts.
What an AI chatbot can realistically do for an e-commerce store in 2026 — lead qualification, product recommendation, 24/7 support. And what it can't. Plus cost, timeline, and common mistakes.
What Generative Engine Optimization is, how ChatGPT, Perplexity, and Google AI Overview choose sources, and 8 concrete steps to make your site cite-worthy.
Three scenarios where organic works, three where paid works, and one where you need both. A decision framework and concrete numbers from EU e-commerce projects.
Realistic order for launching a new brand — strategy, name, visual identity, web, content, pre-launch, and launch. Typical duration and cost per phase, plus common mistakes.
I take on a limited number of contract and consulting engagements per quarter — either through Lampo Inspire's full-service team or as an embedded strategist working directly with internal marketing teams.
Time zones: Remote-first across US and EU time zones. Comfortable with async-heavy collaboration; on-site possible for kickoff or quarterly strategy sessions.
Typical engagements: Paid media management retainers, fractional CMO/strategy work, AI-readiness audits, brand & web launches, productized audits.
References: Available on request — current and past clients in automotive, B2B services, F&B, and online education.
